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It’s the season of returning holiday gifts that didn’t quite meet expectations. So if you’re a retailer with a friendly return policy, it’s a stressful time of year. That return policy, however, may be the key to winning the trust of online shoppers.
According to an analysis of 20.8 million shoppers (894,400 transactions) from Granify, a software-as-a-service consultancy, a strong return policy is the most important decision-making factor for online shoppers of clothing and apparel.
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