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Chinese company ByteDance  took just five years to reach a billion users — three years less than Instagram and four years less than Facebook — and those users spend 100 minutes/day on the platform. When young people are asked to…

Amazon under new CEO Andy Jassy this year, the company shuttered most of its non-grocery physical stores. The company also canceled or postponed dozens of warehouses planned in an expensive expansion of its fulfillment capacity. Read more in retaildive Is…

The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…

if you produce the right kind of strategic content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through and over time, build a relationship with those audiences that pay brand dividends.…

Understanding the role branding plays in your business, the strategies behind it, and the pillars of successful branding will vastly increase your chance of success. Find out the 10 pillars of successful branding that marketers can use to establish or…

The Chatbot Market Research Report found that 67 percent of businesses believe that chatbots will be more effective than mobile apps in the next five years and that retention rate for chatbots after one month of usage is 40-60 percent…

The key to Social Media Influencers’ success is clear: their influence. When they share or speak out on something, they’ve built enough of a reputation that people listen, engage, and often believe what they have to say. And many of…

Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two.  As Instagram and Snapchat bite at the heels of how we tell story, it’s more…

The Problem With Generational Segmentation in a Digital Age. In years past, segmenting your audience by generation may have been an effective method for targeting an identifiable lifestyle, common values, and shared behaviors, but the strategy seems to fall apart…

The term “meme” has been popularized by the internet in recent years to refer to pieces of digital content (captioned photos and GIFs are two of the most popular formats) that are quickly and widely shared, often achieving “viral” status.…