Social Media

Hip Scandinavian fashion retailer Carlings knew it had to make a big impression when it launched its first online store in 2018 — years after most other apparel brands. When it finally started selling online last year, it wanted to…

More than 7 million women interact with the brand each month. Net-a-Porter has more than 5 million online followers and achieves 4.45+ million app sessions each month. Read more in insider trends How Net-a-Porter is rethinking retail By Jack Stratten…

It’s always a matter of ‘conversion’. And if you don’t accept that now, it will haunt you ’til the end of days.If you get involved in digital marketing, ‘conversion’ is what it’s all about. And ‘conversion’ is math.How many people…

As the negative impact of social media on our brains–and our democracy–continues to emerge, it’s a question many people are reckoning with: Should I delete my Facebook, Twitter, or Instagram? Read more in Fast Company Social media can ruin your…

This infographic is based on Digital Consumers, Emerging Markets, and the $4 Trillion Future, a BCG report that debuted at the 2018 Summer Davos in Tianjin, China. Data comes from BCG’s Emerging Market Digital Survey 2018 and Center for Consumer…

How many nights have you stayed up too late because you were scrolling through Instagram or Facebook? It’s not just your lack of self-control: Social media sites are designed to keep you hooked for as long as possible. Read more…

When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…

Researchers looked at the anonymized data of 1.4 billion users in 217 countries, territories and autonomous regions and calculated the proportion of women and men ages 13 to 65 who actively used the social network. Places with a lower female-to-male…

Previously, you had to create several different sets of ads, with translations in different languages. Now with the Dynamic Language Optimization, you only need to create a single ad and choose from up to six different language translations. Facebook will…

In n a new study, published in the journal Motivation and Emotion, researchers from Carleton and McGill Universities in Canada asked first year students to keep a diary for seven days.In particular, the researchers wanted to know if FOMO was…