Social Media

It’s always a matter of ‘conversion’. And if you don’t accept that now, it will haunt you ’til the end of days.If you get involved in digital marketing, ‘conversion’ is what it’s all about. And ‘conversion’ is math.How many people…

As the negative impact of social media on our brains–and our democracy–continues to emerge, it’s a question many people are reckoning with: Should I delete my Facebook, Twitter, or Instagram? Read more in Fast Company Social media can ruin your…

This infographic is based on Digital Consumers, Emerging Markets, and the $4 Trillion Future, a BCG report that debuted at the 2018 Summer Davos in Tianjin, China. Data comes from BCG’s Emerging Market Digital Survey 2018 and Center for Consumer…

How many nights have you stayed up too late because you were scrolling through Instagram or Facebook? It’s not just your lack of self-control: Social media sites are designed to keep you hooked for as long as possible. Read more…

When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…

Researchers looked at the anonymized data of 1.4 billion users in 217 countries, territories and autonomous regions and calculated the proportion of women and men ages 13 to 65 who actively used the social network. Places with a lower female-to-male…

Previously, you had to create several different sets of ads, with translations in different languages. Now with the Dynamic Language Optimization, you only need to create a single ad and choose from up to six different language translations. Facebook will…

In n a new study, published in the journal Motivation and Emotion, researchers from Carleton and McGill Universities in Canada asked first year students to keep a diary for seven days.In particular, the researchers wanted to know if FOMO was…

We live our lives on social media. Which is why it’s a logical place to attract attention and drum up engagement — it’s the digital town square where everyone already is. Read more in Firebrand talent Are you ready for…

In 2018, expect to see companies employ AI in increasingly creative ways on social media. Already, ad platforms are capable of testing hundreds of variations at once–tweaking imagery and wording to automatically identify which ads are performing best and put…