iCommerce is not about just duplicating your physical store inside the virtual worlds. Brands that will follow that path will most likely not succeed. After all, the metaverse is not an additional marketing opportunity but an entirely new distribution channel…
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Why the best digital store experiences don’t start with the tech by Cate Trotter
7 December 2021Views: 242If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences…
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The 5 most important new KPIs of retail and how to improve them by Cate Trotter
20 November 2021Views: 157While footfall and sales per square foot still have their place, retail needs a wider set of KPIs that measure how people are actually shopping and discovering and interacting. Without the right KPIs, you won’t know if you’re on track…
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Retail transformation has become a common phrase in the industry in recent years.Retailers recognise that the world, and in turn their customers, are changing and that they need to change as well.The approach to transformation is often lacking which means…
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All over the world, business leaders and analysts have been pondering which of the consumer behaviors accelerated by the pandemic will persist and deepen and which will recede. PwC’s survey, conducted more than a year after the first outbreak of…
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How a Retailer Reinvented its Approach to Employee Training & Engagement to Drive Sales by 19% By Rallyware
1 October 2021Views: 176An emphasis on employee training and engagement initiatives is necessary, and retailers are taking bold steps to innovate and stay at the forefront of a rapidly evolving industry. Read more in Rallyware How a Retailer Reinvented its Approach to Employee…
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Sensory stimulation is a common retail strategy. Beyond the obvious benefits inherent in the beauty and fragrance retail space, some fashion retailers have found that introducing scent into stores can increase shopper intent to purchase, including Nike, which says this…
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Amazon is bringing its Amazon One palm scanner to select Whole Foods as a payment option By Sarah Perez
27 April 2021Views: 242Amazon is bringing its new biometric device, the Amazon One scanner, to Whole Foods store. The retail giant this past fall introduced the Amazon One scanner, which allows shoppers to enter a store by having their palm scanned. Read more…
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Why Apple, Sephora and Nordstrom are jumping on this trend to pull in shoppers Βy Parija Kavilanz
14 March 2021Views: 309As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores. One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with…
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Is Whole Foods’ e-grocery business headed down a dark path? By Matthew Stern
18 January 2021Views: 215Near the peak of the first coronavirus wave in New York, Amazon closed a Whole Foods store in Manhattan to foot traffic and ran it exclusively as a dark store for online fulfillment. Read more in Retail Wire Is Whole…