iCommerce is not about just duplicating your physical store inside the virtual worlds. Brands that will follow that path will most likely not succeed. After all, the metaverse is not an additional marketing opportunity but an entirely new distribution channel…
If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences…
While footfall and sales per square foot still have their place, retail needs a wider set of KPIs that measure how people are actually shopping and discovering and interacting. Without the right KPIs, you won’t know if you’re on track…
Retail transformation has become a common phrase in the industry in recent years.Retailers recognise that the world, and in turn their customers, are changing and that they need to change as well.The approach to transformation is often lacking which means…
All over the world, business leaders and analysts have been pondering which of the consumer behaviors accelerated by the pandemic will persist and deepen and which will recede. PwC’s survey, conducted more than a year after the first outbreak of…
An emphasis on employee training and engagement initiatives is necessary, and retailers are taking bold steps to innovate and stay at the forefront of a rapidly evolving industry. Read more in Rallyware How a Retailer Reinvented its Approach to Employee…
Sensory stimulation is a common retail strategy. Beyond the obvious benefits inherent in the beauty and fragrance retail space, some fashion retailers have found that introducing scent into stores can increase shopper intent to purchase, including Nike, which says this…
Amazon is bringing its new biometric device, the Amazon One scanner, to Whole Foods store. The retail giant this past fall introduced the Amazon One scanner, which allows shoppers to enter a store by having their palm scanned. Read more…
As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores. One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with…
Near the peak of the first coronavirus wave in New York, Amazon closed a Whole Foods store in Manhattan to foot traffic and ran it exclusively as a dark store for online fulfillment. Read more in Retail Wire Is Whole…
