As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores. One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with…
There are many brands online that people don’t want to block. We asked over 5,000 people around the world to tell us about the brands whose content they actively sought out, then analyzed what those brands did. Read more in…
I never thought that I would spend hours researching the ethical practices of my bank or ask every business owner I hand five bucks to how they treat their employees. Read more in mic Coronavirus will change the way we…
Many innovators make the mistake of thinking that cool technology by itself can cross into the adjacent possible. It’s the classic “if you build it, they will come” philosophy. But they don’t always come. Read more in strategy-business Why cool…
There’s a growing demand for marketing strategy to be backed by data of the kind that traditional quantitative and qualitative measures can provide, but only much more slowly,” explains Francesco D’Orazio, founder of social media platform Pulsar. “Social data allows…
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer? Read…
Customer scrutiny of the practices of large corporations is increasing at a rapid clip. More than ever, there’s pressure on retailers to reassure buyers that the tantalum used in their smartphones and laptops is not mined in war zones and…
One of the biggest ways connected objects are changing the customer relationship is by letting brands keep in touch with customers after they buy. While things like social media have helped extend a relationship that used to end at the…
In recent years, companies have been told that they need a purpose, a reason for existing beyond making money. Consumers look for authenticity, and prospective employees want to work somewhere that makes the world better. “Purpose” has been touted as…
Consumers can see a whole host of technologies are maturing: face recognition, voice recognition, image recognition. Taken together, these technologies make new forms of A-COMMERCE possible Read more in TrendWatching The Future Of Retail By David Mattin was last modified:…
