There’s a growing demand for marketing strategy to be backed by data of the kind that traditional quantitative and qualitative measures can provide, but only much more slowly,” explains Francesco D’Orazio, founder of social media platform Pulsar. “Social data allows…
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer? Read…
Customer scrutiny of the practices of large corporations is increasing at a rapid clip. More than ever, there’s pressure on retailers to reassure buyers that the tantalum used in their smartphones and laptops is not mined in war zones and…
One of the biggest ways connected objects are changing the customer relationship is by letting brands keep in touch with customers after they buy. While things like social media have helped extend a relationship that used to end at the…
In recent years, companies have been told that they need a purpose, a reason for existing beyond making money. Consumers look for authenticity, and prospective employees want to work somewhere that makes the world better. “Purpose” has been touted as…
Consumers can see a whole host of technologies are maturing: face recognition, voice recognition, image recognition. Taken together, these technologies make new forms of A-COMMERCE possible Read more in TrendWatching The Future Of Retail By David Mattin was last modified:…
Βoth retail leaders and laggards agree on the importance of improving the customer experience (CX) — and using innovation to do so. For example, 71% of leaders are committed to providing a better customer experience, compared to 68% of all…
As of 2017, upward of 2.1 billion internet users lived in emerging markets. By 2022, that number will likely swell to around 3 billion, and three times as many internet users will live in emerging markets as in developed markets.…
Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…
Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
