consumers

While the metaverse is still a way off being fully interoperable , sci-fi is slowly becoming more of a reality, so companies are investing in the opportunities it presents. Read more in weforum The 3 main ways we are using…

In Vericast’s  recent report — 2022 Retail TrendWatch — we uncovered insight from 1,840 consumers and 268 home retailers. Consumers provided their thoughts on spending priorities and buying outlook for 2022, while retailers shared their two cents on the biggest marketing…

Retail transformation has become a common phrase in the industry in recent years.Retailers recognise that the world, and in turn their customers, are changing and that they need to change as well.The approach to transformation is often lacking which means…

Four scenarios—based on consumers’ travel expectations and the popularity of different means of transportation—emerged for how the European travel landscape will look in the next few years. If the growth in passenger kilometers traveled continues on its prepandemic trajectory, 2019’s…

The service factory of the future will break the compromise between personalization and industrialization by leveraging standard service bits: small elements of service, such as a chatbot or an online shopping cart. Read more in BCG The Service Factory of…

Sensory stimulation is a common retail strategy. Beyond the obvious benefits inherent in the beauty and fragrance retail space, some fashion retailers have found that introducing scent into stores can increase shopper intent to purchase, including Nike, which says this…

As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores. One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with…

There are many brands online that people don’t want to block. We asked over 5,000 people around the world to tell us about the brands whose content they actively sought out, then analyzed what those brands did. Read more in…

I never thought that I would spend hours researching the ethical practices of my bank or ask every business owner I hand five bucks to how they treat their employees. Read more in mic Coronavirus will change the way we…

Many innovators make the mistake of thinking that cool technology by itself can cross into the adjacent possible. It’s the classic “if you build it, they will come” philosophy. But they don’t always come. Read more in strategy-business Why cool…