Four scenarios—based on consumers’ travel expectations and the popularity of different means of transportation—emerged for how the European travel landscape will look in the next few years. If the growth in passenger kilometers traveled continues on its prepandemic trajectory, 2019’s…
The service factory of the future will break the compromise between personalization and industrialization by leveraging standard service bits: small elements of service, such as a chatbot or an online shopping cart. Read more in BCG The Service Factory of…
Sensory stimulation is a common retail strategy. Beyond the obvious benefits inherent in the beauty and fragrance retail space, some fashion retailers have found that introducing scent into stores can increase shopper intent to purchase, including Nike, which says this…
As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores. One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with…
There are many brands online that people don’t want to block. We asked over 5,000 people around the world to tell us about the brands whose content they actively sought out, then analyzed what those brands did. Read more in…
I never thought that I would spend hours researching the ethical practices of my bank or ask every business owner I hand five bucks to how they treat their employees. Read more in mic Coronavirus will change the way we…
Many innovators make the mistake of thinking that cool technology by itself can cross into the adjacent possible. It’s the classic “if you build it, they will come” philosophy. But they don’t always come. Read more in strategy-business Why cool…
There’s a growing demand for marketing strategy to be backed by data of the kind that traditional quantitative and qualitative measures can provide, but only much more slowly,” explains Francesco D’Orazio, founder of social media platform Pulsar. “Social data allows…
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer? Read…
Customer scrutiny of the practices of large corporations is increasing at a rapid clip. More than ever, there’s pressure on retailers to reassure buyers that the tantalum used in their smartphones and laptops is not mined in war zones and…
