One of the biggest ways connected objects are changing the customer relationship is by letting brands keep in touch with customers after they buy. While things like social media have helped extend a relationship that used to end at the…
In recent years, companies have been told that they need a purpose, a reason for existing beyond making money. Consumers look for authenticity, and prospective employees want to work somewhere that makes the world better. “Purpose” has been touted as…
Consumers can see a whole host of technologies are maturing: face recognition, voice recognition, image recognition. Taken together, these technologies make new forms of A-COMMERCE possible Read more in TrendWatching The Future Of Retail By David Mattin was last modified:…
Βoth retail leaders and laggards agree on the importance of improving the customer experience (CX) — and using innovation to do so. For example, 71% of leaders are committed to providing a better customer experience, compared to 68% of all…
As of 2017, upward of 2.1 billion internet users lived in emerging markets. By 2022, that number will likely swell to around 3 billion, and three times as many internet users will live in emerging markets as in developed markets.…
Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…
Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
Only 16 per cent of retailers believe they will make mobile sales their top priority in the next year despite consumers calling for retailers to produce more mobile apps to streamline the purchasing process. Read more in cxnetwork Retail shift…
Which are the most impactful factors facing the industry in the next three years?How Important is Diversity to Your Business Success? Read the anwsers in stantonchase 2017 Global Consumer Products and Services Survey was last modified: November 9th, 2017 by…
Apple this summer released an ARKit to let developers build AR applications for iPhone and iPads, according to Bloomberg. Apple’s new operating system set to be released next week is expected to have even more AR capabilities to more than…
