Today’s brand leaders don’t just have to build great, compelling brands that delight consumers, they also have to address the major reckonings of our time. But wrestling with global issues wasn’t part of the training or job description. These used…
If brand values are just words and companies feel no compunction to not say one thing and do another, then when do advertising agencies become liars for hire? Read more in warc Brand is a strategy By Faris Yakob was…
The main goal is to create a consistent customer experience across all touchpoints to exceed your standards and your customer’s expectations. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience…
In the wake of the death of George Floyd and the current global protests against inequality and police brutality, many brands have been using their platforms to speak out Read more in Fast Company From Nike to Ben & Jerry’s—the…
Employee review site Glassdoor now racks up an estimated 60 million users a month, according to SimilarWeb, while a 2019 survey by Wonderful Workplaces found 94 per cent of jobseekers consider an employer’s reputation when applying for jobs. Read more…
Gen Z is no longer looking for the traditional cool in brands; they are rather looking at brand actions that are trendy, innovative, unique, reliable, aspirational and/or fun. Actions speak louder than words, so don’t say you’re cool but just…
Beyond their individual micro-needs, NextGen cares deeply for their community and our planet, and are more likely to support brands that employ environmentally-friendly, sustainable business practices. Read more in How cool brands stay hot It’s not about price, it’s about…
As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public.Smart brands have found a…
There are so many “best practices” in logo design that it’s easy to get lost in all that knowledge. But even the most experienced designers and biggest brand enthusiasts among us can always learn something new.That’s why we’ve done the…
As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
