Instead of focusing too much on deep and blunt budget cuts, companies can take an investor mindset view, with a more granular approach to marketing dollars: cutting back where they’re currently overspending but also investing more where there’s greater potential…
Any marketer will need to make sure that their message and content marketing strategy exhibits as transparent, genuine, and stay relevant to the video and behavioural trends of the users. Read more in Frizbit Top Digital Marketing Trends for 2023…
This animated graphic by James Eagle uses the annual brand rankings from Interbrand to track the world’s most valuable brands from 2000 to 2022. Find out more in Visual Capitalist Animated: The Most Valuable Brands From 2000–2022 By James Eagle…
With over a million digital creative assets to choose from, Envato Elements is a one-stop shop that will help you bring your creative ideas to life
What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…
With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. Find out more in visual capitalist Market’s Top 100 Most Valuable Brands…
A law takes effect that will change the internet forever—and make it much more difficult to be a tech giant. On November 1, the European Union’s Digital Markets Act comes into force, starting the clock on a process expected to…
While DTC brands were well positioned to capture the increase in online shopping over the past few years, in large part due to technology and automation to drive business outcomes, other retailers and brands have caught up in digital maturity…
What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…
Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
