There are so many “best practices” in logo design that it’s easy to get lost in all that knowledge. But even the most experienced designers and biggest brand enthusiasts among us can always learn something new.That’s why we’ve done the…
As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
Multinational consumer goods giant Unilever, which makes products including Dove, Comfort and Sure, earlier this year pledged to halve the amount of plastic it uses every year, from approximately 700,000 tonnes currently. Often making such a commitment won’t necessarily enhance…
Crucially, design thinking encourages brands to recognize and remove unconscious bias when creating customer experiences. With a firsthand view of how people from all backgrounds use their products and services, companies can gain a complete picture of their audiences and…
One of the biggest challenges for small nonprofits is getting noticed. A great logo and snappy website can make organizations look more professional and help explain their work, attracting more donors and partners. Read more in fast company 3 nonprofit…
Technologies such as artificial intelligence are enabling brands to transform customer experience with hyper-personalised recommendations, but numerous pitfalls lie along the road to getting to know your customers. Read more in raconteur Brands get hyper-personal in the digital age By…
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer? Read…
Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online…
Last year, we saw a number of cultural changes propelled by the #MeToo movement. In the year since the sexual misconduct allegations against Harvey Weinstein surfaced, more than 200 men accused of sexual misconduct have lost their jobs; many of…
Our collective environmental consciousness is getting stronger: more and more people are ‘doing their bit’ to help keep the planet healthy, or at least talking about it. But how much can the end user truly achieve when the tide of…
