brands and culture

Over the past few years, companies have become very prepared and ready so that they don’t speak out on issues that will be a vulnerability for them. If you’re going to speak out about diversity, you better make sure your…

In recent years, companies have been told that they need a purpose, a reason for existing beyond making money. Consumers look for authenticity, and prospective employees want to work somewhere that makes the world better. “Purpose” has been touted as…

Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…

Languages provide a window into culture and history. They’re also a unique way to map the world – not through landmasses or geopolitical borders, but through mother tongues. Read more in visual capitalist Infographic: A World of Languages was last…

New channels and types of channels, including vision ambience, voice ambience, and ever more precise and interactive geolocation, are entering the mainstream. Artificial intelligence (AI) is automating internal processes and enabling new forms of consumer engagement. Read more in BCG …

Shoppers automatically become NikePlus members after downloading the Nike app—membership that bestows on them such perks as discounts, personalized recommendations and exclusive product offers. Mobile is at the center of people’s everyday life, and when people come into the store, they…

We have identified five things that succesfull leadersr do consistently- and consistently well- to keep their transformations on track . Leaders need to communicate their intent , explaining both the why and the what. Read more in BCG How CEOs…

When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…

Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, as yesterday’s lessons and experiences count for little in a brand new, different world.…

Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent  Brand…