There are many brands online that people don’t want to block. We asked over 5,000 people around the world to tell us about the brands whose content they actively sought out, then analyzed what those brands did. Read more in…
At the end of last year more than 500 million people used mobile browsers that block ads by default . The only way brands will be able to meaningfully interact with consumers in the future is by building trust through…
Every year, marketers are faced with new and exciting challenges to somehow, some way, get our attention—and not only get our attention, but hold it, then somehow use it to persuade us into action. Buy our product! Love our brand!…
Today’s brand leaders don’t just have to build great, compelling brands that delight consumers, they also have to address the major reckonings of our time. But wrestling with global issues wasn’t part of the training or job description. These used…
If brand values are just words and companies feel no compunction to not say one thing and do another, then when do advertising agencies become liars for hire? Read more in warc Brand is a strategy By Faris Yakob was…
The main goal is to create a consistent customer experience across all touchpoints to exceed your standards and your customer’s expectations. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience…
In the wake of the death of George Floyd and the current global protests against inequality and police brutality, many brands have been using their platforms to speak out Read more in Fast Company From Nike to Ben & Jerry’s—the…
Employee review site Glassdoor now racks up an estimated 60 million users a month, according to SimilarWeb, while a 2019 survey by Wonderful Workplaces found 94 per cent of jobseekers consider an employer’s reputation when applying for jobs. Read more…
Gen Z is no longer looking for the traditional cool in brands; they are rather looking at brand actions that are trendy, innovative, unique, reliable, aspirational and/or fun. Actions speak louder than words, so don’t say you’re cool but just…
Beyond their individual micro-needs, NextGen cares deeply for their community and our planet, and are more likely to support brands that employ environmentally-friendly, sustainable business practices. Read more in How cool brands stay hot It’s not about price, it’s about…
