When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer? Read…
Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online…
Last year, we saw a number of cultural changes propelled by the #MeToo movement. In the year since the sexual misconduct allegations against Harvey Weinstein surfaced, more than 200 men accused of sexual misconduct have lost their jobs; many of…
Our collective environmental consciousness is getting stronger: more and more people are ‘doing their bit’ to help keep the planet healthy, or at least talking about it. But how much can the end user truly achieve when the tide of…
Over the past few years, companies have become very prepared and ready so that they don’t speak out on issues that will be a vulnerability for them. If you’re going to speak out about diversity, you better make sure your…
In recent years, companies have been told that they need a purpose, a reason for existing beyond making money. Consumers look for authenticity, and prospective employees want to work somewhere that makes the world better. “Purpose” has been touted as…
Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…
Languages provide a window into culture and history. They’re also a unique way to map the world – not through landmasses or geopolitical borders, but through mother tongues. Read more in visual capitalist Infographic: A World of Languages was last…
New channels and types of channels, including vision ambience, voice ambience, and ever more precise and interactive geolocation, are entering the mainstream. Artificial intelligence (AI) is automating internal processes and enabling new forms of consumer engagement. Read more in BCG …
Shoppers automatically become NikePlus members after downloading the Nike app—membership that bestows on them such perks as discounts, personalized recommendations and exclusive product offers. Mobile is at the center of people’s everyday life, and when people come into the store, they…
