A prime example of this is Patagonia’s remarkable ad campaign during the Black Friday pre-Christmas sales period of 2011, which told shoppers ‘Don’t buy this jacket’, just as most retailers were offering huge discounts. The idea was to encourage consumers…
The keynote started with the mantra “Building a more helpful Google for everyone” — with the goal of being helpful in moments that matter. For example, Google recently added 150,000km of bike lanes in Google Maps. Also coming to Google…
If you hear, “This call is being recorded for training and quality control,” it isn’t just the customer service representative they’re monitoring. It can be you, too. Read more in Fast Company Shhhh, they’re listening: Inside the coming voice-profiling revolution…
There are many brands online that people don’t want to block. We asked over 5,000 people around the world to tell us about the brands whose content they actively sought out, then analyzed what those brands did. Read more in…
At the end of last year more than 500 million people used mobile browsers that block ads by default . The only way brands will be able to meaningfully interact with consumers in the future is by building trust through…
Every year, marketers are faced with new and exciting challenges to somehow, some way, get our attention—and not only get our attention, but hold it, then somehow use it to persuade us into action. Buy our product! Love our brand!…
Today’s brand leaders don’t just have to build great, compelling brands that delight consumers, they also have to address the major reckonings of our time. But wrestling with global issues wasn’t part of the training or job description. These used…
If brand values are just words and companies feel no compunction to not say one thing and do another, then when do advertising agencies become liars for hire? Read more in warc Brand is a strategy By Faris Yakob was…
The main goal is to create a consistent customer experience across all touchpoints to exceed your standards and your customer’s expectations. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience…
