Companies from Gucci to Walmart to Gap have launched activations on Roblox, ranging from well-designed virtual pop-up stores to interactive games. But is the metaverse just a virtual billboard for brands, or is there a way to connect real-world merchandise…
The Gucci Garden is here! In this episode of Tech Tuesday, Metaverse Associate Tyler Ackerman goes over Gucci’s new move in the Metaverse.
As part of the expanded partnership with Apple, Target is including four free months of Apple Fitness+, the tech company’s subscription app that includes workout videos and audio, with its Target Circle loyalty program. Read more in retaildive Target triples…
Amazon is continuing its push into fashion by opening physical retail locations. The company on Tuesday opened an Amazon Style store in Columbus, Ohio Find out more in retail dive Amazon opens second Style fashion store By Kaarin Vembar was…
Through the process that the retail industry has been making, several trends have changed how this industry works and influenced the overall development that the sector has experienced Find out more in Linchpinceo Trends Transforming The Retail Industry Outlook In…
According to Ampere, the global mobile video game content and services market will generate $111.1 billion globally this year, the console market $42.6 billion, and the PC gaming market $34.2 billion Read more in Twice Gaming In Retail: Trends To…
Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
Retailers are increasingly experimenting with ‘concept’ spaces that represent a new way of doing things for their brand.From cafes to event spaces, brands are providing multi-layered experiences in order to create exciting moments of discovery and bolster brand loyalty. Read…
If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences…
While footfall and sales per square foot still have their place, retail needs a wider set of KPIs that measure how people are actually shopping and discovering and interacting. Without the right KPIs, you won’t know if you’re on track…
