Retailers are increasingly experimenting with ‘concept’ spaces that represent a new way of doing things for their brand.From cafes to event spaces, brands are providing multi-layered experiences in order to create exciting moments of discovery and bolster brand loyalty. Read…
If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences…
While footfall and sales per square foot still have their place, retail needs a wider set of KPIs that measure how people are actually shopping and discovering and interacting. Without the right KPIs, you won’t know if you’re on track…
Retail transformation has become a common phrase in the industry in recent years.Retailers recognise that the world, and in turn their customers, are changing and that they need to change as well.The approach to transformation is often lacking which means…
An emphasis on employee training and engagement initiatives is necessary, and retailers are taking bold steps to innovate and stay at the forefront of a rapidly evolving industry. Read more in Rallyware How a Retailer Reinvented its Approach to Employee…
Sensory stimulation is a common retail strategy. Beyond the obvious benefits inherent in the beauty and fragrance retail space, some fashion retailers have found that introducing scent into stores can increase shopper intent to purchase, including Nike, which says this…
As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores. One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with…
The days of lazily strolling through store aisles are over, at least for a while. And nowhere is this trend more clear than in Walmart’s new store design, which the company is unveiling for the first time today. The design…
Back in April Dixons Carphone announced plans to open drive-through stores. As it turns out, those stores aren’t so much classic drive-through as curbside (or kerbside as we say in the UK) collection points. The truth is drive-through retail is…
There’s a pattern to disruption in the retail industry.It usually comes from outside the business rather than within.That’s not to say that retailers don’t come up with bright new tech ideas.It’s just that the ideas that throw a spotlight on…
