There’s a growing demand for marketing strategy to be backed by data of the kind that traditional quantitative and qualitative measures can provide, but only much more slowly,” explains Francesco D’Orazio, founder of social media platform Pulsar. “Social data allows…
Whether you’re privacy conscious or just on the hunt for the perfect grilled-cheese sandwich, the best search engine for you might not be Google. Read more in Fast Company These 5 great alternative search engines do what Google can’t By…
When Toyota introduced the Prius, the first mass-produced hybrid car, the initial consumer buzz put the car’s future in some jeopardy. The design looked odd to consumers. The public and auto critics panned its unique features and user interface. But…
Hip Scandinavian fashion retailer Carlings knew it had to make a big impression when it launched its first online store in 2018 — years after most other apparel brands. When it finally started selling online last year, it wanted to…
Even if you don’t delete Facebook, there are ways to limit the ability of the social network, other companies, and/or fellow users to get information about you. This is not an exhaustive list of what you can do—because that would…
As tech winds its way deeper and deeper into our lives, deeper questions arise: How can you trust someone you’ll never see? How can you trust an algorithm that is making thousands of decisions a second of which you aren’t…
It’s always a matter of ‘conversion’. And if you don’t accept that now, it will haunt you ’til the end of days.If you get involved in digital marketing, ‘conversion’ is what it’s all about. And ‘conversion’ is math.How many people…
As the negative impact of social media on our brains–and our democracy–continues to emerge, it’s a question many people are reckoning with: Should I delete my Facebook, Twitter, or Instagram? Read more in Fast Company Social media can ruin your…
Thirty-nine percent of young Americans report they are online “almost constantly.” Today almost 20% of American households contain more than 10 internet-connected devices, which have their own associated energy costs. By 2025, the internet will account for 20% of the…
How many nights have you stayed up too late because you were scrolling through Instagram or Facebook? It’s not just your lack of self-control: Social media sites are designed to keep you hooked for as long as possible. Read more…
