When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
We’ve put together a list of 10 marketing content ideas that will help grow your small business, when used correctly, by increasing both SEO and sales. Read more in Folley Marketing Advisors Top 10 Content Marketing Ideas to Increase SEO…
You don’t have to look far to see the inspiration for Revue’s editorial newsletter model. Just across the internet, the business publication Quartz is widely credited with helping to “reinvent” the email newsletter. Read more in Fast Company Email Is…
Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
The innovation of new data-driven and customer-centric products and services will thrive in a trusted environment where data flows freely from one organisation to another with the full consent and knowledge of the customer. Read more in Brand Quarterly GDPR…
Philip Kotler, can be considered as the father of modern marketing. Yet in recent years, some new frameworks have gained momentum, which we grouped in three schools of thought or Brand Religions, as InSites Consulting likes to call them. Read…
Restaurants are the most searched for type of business online, and more than 80 percent of hungry on-the-go searchers look for a place to eat on their mobile device. An effective way to market a restaurant is to embrace effective SEO tactics and…
Brand consistency is a vital factor in determining this success.Brands with strong omnichannel customer engagement boast an average retention rate of 89% compared to just 33% for companies with weak engagement. Read more in Brandquarterly The Importance Of Consistency Within…
Studies tell us that people tend to rely more on emotions and less on logic when it comes to making purchase decisions. According to research carried out by the University of Glasgow, humans have 4 primary emotions. Read more in…
Four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization…
