Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
If you hear, “This call is being recorded for training and quality control,” it isn’t just the customer service representative they’re monitoring. It can be you, too. Read more in Fast Company Shhhh, they’re listening: Inside the coming voice-profiling revolution…
As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
New channels and types of channels, including vision ambience, voice ambience, and ever more precise and interactive geolocation, are entering the mainstream. Artificial intelligence (AI) is automating internal processes and enabling new forms of consumer engagement. Read more in BCG …
When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
We’ve put together a list of 10 marketing content ideas that will help grow your small business, when used correctly, by increasing both SEO and sales. Read more in Folley Marketing Advisors Top 10 Content Marketing Ideas to Increase SEO…
You don’t have to look far to see the inspiration for Revue’s editorial newsletter model. Just across the internet, the business publication Quartz is widely credited with helping to “reinvent” the email newsletter. Read more in Fast Company Email Is…
Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
The innovation of new data-driven and customer-centric products and services will thrive in a trusted environment where data flows freely from one organisation to another with the full consent and knowledge of the customer. Read more in Brand Quarterly GDPR…
Philip Kotler, can be considered as the father of modern marketing. Yet in recent years, some new frameworks have gained momentum, which we grouped in three schools of thought or Brand Religions, as InSites Consulting likes to call them. Read…
