Instead of focusing too much on deep and blunt budget cuts, companies can take an investor mindset view, with a more granular approach to marketing dollars: cutting back where they’re currently overspending but also investing more where there’s greater potential…
Any marketer will need to make sure that their message and content marketing strategy exhibits as transparent, genuine, and stay relevant to the video and behavioural trends of the users. Read more in Frizbit Top Digital Marketing Trends for 2023…
Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
If you hear, “This call is being recorded for training and quality control,” it isn’t just the customer service representative they’re monitoring. It can be you, too. Read more in Fast Company Shhhh, they’re listening: Inside the coming voice-profiling revolution…
As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
New channels and types of channels, including vision ambience, voice ambience, and ever more precise and interactive geolocation, are entering the mainstream. Artificial intelligence (AI) is automating internal processes and enabling new forms of consumer engagement. Read more in BCG …
When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
We’ve put together a list of 10 marketing content ideas that will help grow your small business, when used correctly, by increasing both SEO and sales. Read more in Folley Marketing Advisors Top 10 Content Marketing Ideas to Increase SEO…
You don’t have to look far to see the inspiration for Revue’s editorial newsletter model. Just across the internet, the business publication Quartz is widely credited with helping to “reinvent” the email newsletter. Read more in Fast Company Email Is…
Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
