Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
For the past year, experts have been arguing over who was quitting and why and how companies should respond. While they’ve been chattering away, quit rates have stayed at historical highs, and even managers (and pop stars) have joined the…
There are many brands online that people don’t want to block. We asked over 5,000 people around the world to tell us about the brands whose content they actively sought out, then analyzed what those brands did. Read more in…
At the end of last year more than 500 million people used mobile browsers that block ads by default . The only way brands will be able to meaningfully interact with consumers in the future is by building trust through…
Born between 1980 and 1994, millennials have some important differences from their generational neighbours, Gen Z, born between 1995 and 2015.In this post we’ll explore six key ways they’re different, and how your brand can connect with the upcoming powerhouse…
Every year, marketers are faced with new and exciting challenges to somehow, some way, get our attention—and not only get our attention, but hold it, then somehow use it to persuade us into action. Buy our product! Love our brand!…
Competition for brand recognition has never been more fierce. Digital-native newcomers are using tech-savvy, direct-to-consumer approaches to enjoy unprecedented ease of entry. They’re weaving compelling, socially conscious brand stories on social media. And traditional retailers are struggling to differentiate themselves…
The main goal is to create a consistent customer experience across all touchpoints to exceed your standards and your customer’s expectations. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience…
In the wake of the death of George Floyd and the current global protests against inequality and police brutality, many brands have been using their platforms to speak out Read more in Fast Company From Nike to Ben & Jerry’s—the…
Gen Z is no longer looking for the traditional cool in brands; they are rather looking at brand actions that are trendy, innovative, unique, reliable, aspirational and/or fun. Actions speak louder than words, so don’t say you’re cool but just…
