brands

Over the past few years, companies have become very prepared and ready so that they don’t speak out on issues that will be a vulnerability for them. If you’re going to speak out about diversity, you better make sure your…

Brands have a responsibility to produce less, and consumers have a responsibility to consume less. A smattering of startups are already trying to move toward this model, which involves rethinking the fundamentals of the fashion industry. Read more in Fast…

Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…

Instead of viewing itself primarily as a hardware manufacturer, Siemens is becoming a provider of value-added services, such as those that help utilities increase the uptime of their turbines. Teams that cut across business units identify opportunities to create value…

Mobile commerce, or m-commerce, revenue worldwide has increased from $184 billion in 2014 to a projected $669 billion by the end of this year. Combine that with the fact that as of 2016, according to Actinic, 86% of UK digital…

Want to know the latest concept stores opening worldwide? Keep on reading for insight into what’s hot in the retail world and what’s opening where. Read about them in insider trends The Best New Concept Store Openings September 2018 By…

Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, as yesterday’s lessons and experiences count for little in a brand new, different world.…

Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent  Brand…

A new list of the world’s most valuable brands is out, and China has claimed two of the top spots for the first time. Alibaba has joined the top 10, alongside Chinese tech group Tencent, as well as stalwarts such…

The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…