As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
Crucially, design thinking encourages brands to recognize and remove unconscious bias when creating customer experiences. With a firsthand view of how people from all backgrounds use their products and services, companies can gain a complete picture of their audiences and…
Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online…
A new era of fashion recycling is finally arriving. A startup called For Days, for instance, has created a T-shirt subscription service that allows customers to return a shirt after they are done wearing it, and the company will recycle…
One of the biggest ways connected objects are changing the customer relationship is by letting brands keep in touch with customers after they buy. While things like social media have helped extend a relationship that used to end at the…
Over the past few years, companies have become very prepared and ready so that they don’t speak out on issues that will be a vulnerability for them. If you’re going to speak out about diversity, you better make sure your…
Brands have a responsibility to produce less, and consumers have a responsibility to consume less. A smattering of startups are already trying to move toward this model, which involves rethinking the fundamentals of the fashion industry. Read more in Fast…
Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…
Instead of viewing itself primarily as a hardware manufacturer, Siemens is becoming a provider of value-added services, such as those that help utilities increase the uptime of their turbines. Teams that cut across business units identify opportunities to create value…
Mobile commerce, or m-commerce, revenue worldwide has increased from $184 billion in 2014 to a projected $669 billion by the end of this year. Combine that with the fact that as of 2016, according to Actinic, 86% of UK digital…
