Competition for brand recognition has never been more fierce. Digital-native newcomers are using tech-savvy, direct-to-consumer approaches to enjoy unprecedented ease of entry. They’re weaving compelling, socially conscious brand stories on social media. And traditional retailers are struggling to differentiate themselves…
The main goal is to create a consistent customer experience across all touchpoints to exceed your standards and your customer’s expectations. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience…
In the wake of the death of George Floyd and the current global protests against inequality and police brutality, many brands have been using their platforms to speak out Read more in Fast Company From Nike to Ben & Jerry’s—the…
Gen Z is no longer looking for the traditional cool in brands; they are rather looking at brand actions that are trendy, innovative, unique, reliable, aspirational and/or fun. Actions speak louder than words, so don’t say you’re cool but just…
As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public.Smart brands have found a…
As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
Crucially, design thinking encourages brands to recognize and remove unconscious bias when creating customer experiences. With a firsthand view of how people from all backgrounds use their products and services, companies can gain a complete picture of their audiences and…
Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online…
A new era of fashion recycling is finally arriving. A startup called For Days, for instance, has created a T-shirt subscription service that allows customers to return a shirt after they are done wearing it, and the company will recycle…
One of the biggest ways connected objects are changing the customer relationship is by letting brands keep in touch with customers after they buy. While things like social media have helped extend a relationship that used to end at the…
