Instead of viewing itself primarily as a hardware manufacturer, Siemens is becoming a provider of value-added services, such as those that help utilities increase the uptime of their turbines. Teams that cut across business units identify opportunities to create value…
Mobile commerce, or m-commerce, revenue worldwide has increased from $184 billion in 2014 to a projected $669 billion by the end of this year. Combine that with the fact that as of 2016, according to Actinic, 86% of UK digital…
Want to know the latest concept stores opening worldwide? Keep on reading for insight into what’s hot in the retail world and what’s opening where. Read about them in insider trends The Best New Concept Store Openings September 2018 By…
Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, as yesterday’s lessons and experiences count for little in a brand new, different world.…
Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…
A new list of the world’s most valuable brands is out, and China has claimed two of the top spots for the first time. Alibaba has joined the top 10, alongside Chinese tech group Tencent, as well as stalwarts such…
The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…
Many people confuse customer experience with customer service, but they are not one and the same. Customer experience is actually the “umbrella discipline,” so to speak. “Customer service is what happens when the customer experience breaks down Read more in…
Over the next few years, what’s going impact the field of Marketing and Social Media and our careers, the most? What do we need to know to remain vital and relevant? Here is the countdown of 10 ideas transforming Social…
We have a strong instinct to belong to small groups defined by clear purpose and understanding–tribes.This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival. Read more in Fast…
