Failing to incorporate the concept of cultural diversity into a customer experience strategy, will inevitably create barriers to winning the hearts and minds of customers. To make a big splash in the global market, it is vital that brands don’t just…
The innovation of new data-driven and customer-centric products and services will thrive in a trusted environment where data flows freely from one organisation to another with the full consent and knowledge of the customer. Read more in Brand Quarterly GDPR…
Understanding the role branding plays in your business, the strategies behind it, and the pillars of successful branding will vastly increase your chance of success. Find out the 10 pillars of successful branding that marketers can use to establish or…
For the launch of its 2018 range, Ikea’s most loyal customers were given the chance to star in their own personalised catalogues. Read more in gdrinsight IKEA turns its customers into cover stars with its personalised catalogues By Matilde Ricon…
Digital marketing allows you to target your audience in the most sophisticated way at the lowest possible price. You can optimize acquisition and improve your strategy as well. It’s something that can’t be achieved with traditional marketing. Read more in…
Philip Kotler, can be considered as the father of modern marketing. Yet in recent years, some new frameworks have gained momentum, which we grouped in three schools of thought or Brand Religions, as InSites Consulting likes to call them. Read…
Not disclosing information customers want to know will destroy opportunities to foster loyalty. Think about visiting a product’s site and not being able to find pricing information. You don’t think, “I’m just going to dig a little deeper,” but rather,…
The Chatbot Market Research Report found that 67 percent of businesses believe that chatbots will be more effective than mobile apps in the next five years and that retention rate for chatbots after one month of usage is 40-60 percent…
Brands are important and significantly valuable to companies because it gives legal property rights exclusive to the company, providing security for sustained future revenue, and gives the company strong competitive advantage in marketing. Read more in dreambox Why Are Brands…
Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two. As Instagram and Snapchat bite at the heels of how we tell story, it’s more…
