Crucially, design thinking encourages brands to recognize and remove unconscious bias when creating customer experiences. With a firsthand view of how people from all backgrounds use their products and services, companies can gain a complete picture of their audiences and…
One of the biggest challenges for small nonprofits is getting noticed. A great logo and snappy website can make organizations look more professional and help explain their work, attracting more donors and partners. Read more in fast company 3 nonprofit…
Technologies such as artificial intelligence are enabling brands to transform customer experience with hyper-personalised recommendations, but numerous pitfalls lie along the road to getting to know your customers. Read more in raconteur Brands get hyper-personal in the digital age By…
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer? Read…
Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online…
Last year, we saw a number of cultural changes propelled by the #MeToo movement. In the year since the sexual misconduct allegations against Harvey Weinstein surfaced, more than 200 men accused of sexual misconduct have lost their jobs; many of…
Our collective environmental consciousness is getting stronger: more and more people are ‘doing their bit’ to help keep the planet healthy, or at least talking about it. But how much can the end user truly achieve when the tide of…
Over the past few years, companies have become very prepared and ready so that they don’t speak out on issues that will be a vulnerability for them. If you’re going to speak out about diversity, you better make sure your…
In recent years, companies have been told that they need a purpose, a reason for existing beyond making money. Consumers look for authenticity, and prospective employees want to work somewhere that makes the world better. “Purpose” has been touted as…
Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…
