What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…
brands and culture
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With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. Find out more in visual capitalist Market’s Top 100 Most Valuable Brands…
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A law takes effect that will change the internet forever—and make it much more difficult to be a tech giant. On November 1, the European Union’s Digital Markets Act comes into force, starting the clock on a process expected to…
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brands and culture
Three imperatives to be a transformational DTC brand By Jane Butler
24 October 2022Views: 361While DTC brands were well positioned to capture the increase in online shopping over the past few years, in large part due to technology and automation to drive business outcomes, other retailers and brands have caught up in digital maturity…
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What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…
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brands and culture
Five myths about retail media By Marc Brodherson, Jon Flugstad, Quentin George, and Jack Trotter
10 September 2022Views: 561Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
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brands and culture
The Great Resignation Is Turning Into the ‘Great Regret.’ Employers Are Joining In Too By Jessika Stillman
9 August 2022Views: 362For the past year, experts have been arguing over who was quitting and why and how companies should respond. While they’ve been chattering away, quit rates have stayed at historical highs, and even managers (and pop stars) have joined the…
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brands and culture
How Artificial Intelligence Is Changing the Future of Digital Marketing? By Datafloq
18 March 2022Views: 914By providing general support through AI tools, you can increase employee satisfaction and increase productivity. Automation can be used to replace work that, unlike a lot, is considered unproductive. Read morte in Datafloq How Artificial Intelligence Is Changing the Future…
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