There is no group more intimately aware of this fact than our Millennials; a lifetime of over-connectedness has shaped them into down-to-earth realists who aren’t focused on price, but on purpose. If your brand values don’t align with theirs, you’re…
Unemployment is seen as related to the choice that workers make between working and leisure. And entrepreneurship is seen as a result of such individualized choices rather than of the productive system surrounding entrepreneurs – or, to put it another…
It’s the season of returning holiday gifts that didn’t quite meet expectations. So if you’re a retailer with a friendly return policy, it’s a stressful time of year. That return policy, however, may be the key to winning the trust…
