Even with the assumption of “ad relevancy,” a majority (56 percent) of U.S. smartphone users say they don’t want to ever be targeted on their devices, at least according to a new PricewaterhouseCoopers (PwC) study. Only 10 percent were…
Relevance and recognition in real time. This is what customers expect from us on mobile devices. If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to…
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent. The benefits of integrating a clear and…
Today’s smartphones are much more than phones — they are powerful, networked multimedia computers, and over the next 10 years they’ll get far more advanced. As a result, mobility is transforming many day-to-day processes — including how we sell, communicate,…
Rightly or wrongly, the French are known for clothing designs that are often less than practical. Now, however, French company Cityzen Sciences has won the CES 2014 Inclusive Innovation in Everyday Health award for its development of a Smart Sensing…
It’s no longer a question of when and how mobile will emerge as a payments platform. The habit of paying for things on smartphones and tablets is already ingrained in modern consumer society, particularly among young demographics. In the same…
Apple has quietly rolled out its iBeacon specification as it starts to certify devices that carry the Bluetooth LE standard. Under their MFI program, manufacturers can now request that Apple permit them to attach the iBeacon name to their…
After you have knocked off the heavy visual elements, including the Flash to get more speed on your mobile site, decided on what content is important and the direct action you want your customer to engage in you are now…
Having spent the better part of the last seven years working in the retail ecosystem, it is extremely interesting to consider the different business models of the various players. In particular, there are two primary categories that create the…
The wearable wristband market is already heating up, but forecasts expect more than 17 million wearable devices will ship in 2014. This includes both smartwatches and fitness wristband trackers. According to research firm Canalys, annual smartwatch shipments alone are…
