Even with the assumption of “ad relevancy,” a majority (56 percent) of U.S. smartphone users say they don’t want to ever be targeted on their devices, at least according to a new PricewaterhouseCoopers (PwC) study.
Only 10 percent were okay with being ad targeted in such ways on a daily basis. Twenty-two percent of the total sample were okay with being targeted on a weekly basis and 12 percent were open to a monthly ad.
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