The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones. New research conducted by social gaming network PlayPhone finds that 68% of mobile gamers are women, 71% of…
After you have knocked off the heavy visual elements, including the Flash to get more speed on your mobile site, decided on what content is important and the direct action you want your customer to engage in you are now…
I have been writing a lot these days about what shoppers of consumer packaged goods are looking for when it comes to mobile: time savings, cost savings, convenience (e.g., scan-and-bag) and an experience that is highly personalized. I have…
Having spent the better part of the last seven years working in the retail ecosystem, it is extremely interesting to consider the different business models of the various players. In particular, there are two primary categories that create the…
The wearable wristband market is already heating up, but forecasts expect more than 17 million wearable devices will ship in 2014. This includes both smartwatches and fitness wristband trackers. According to research firm Canalys, annual smartwatch shipments alone are…
A new study estimates that by 2018 an almost-unbelievable 3.4 billion users will have biometric features on their mobile devices, according to Goode Intelligence. The report, Mobile Biometric Security – Market Forecast Report 2013 – 2018, said that by 2017,…
Smartphone penetration across the world is on a record rise, with sales surpassing desktop/laptop sales for the first time in history, according to new research on mobile phones by Google, which adds that more than 900 million mobile devices were…
Worldwide spending on mobile advertising is expected to hit $18 billion this year, up from $13.1 billion in 2013, according to a new report by research firm Gartner. Although video ads will experience the highest growth as a result…
It seems like every other day we read about some far-out, new technology that makes us scratch our heads and say, “What the heck?” In this series, we’ll take a look at all types of crazy new gadgets, apps and…
