Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are being installed in stores across the country, but despite the deluge of media and retailer interest, beacons are still in their infancy — and there’s no data yet showing they make a substantive difference on in-store sales.So what are beacons, and what can they realistically offer retailers and their customers? Here are five under-answered questions:
learn more in digiday
(Visited 42 times, 1 visits today)
