advertising

Chinese company ByteDance  took just five years to reach a billion users — three years less than Instagram and four years less than Facebook — and those users spend 100 minutes/day on the platform. When young people are asked to…

If brand values are just words and companies feel no compunction to not say one thing and do another, then when do advertising agencies become liars for hire? Read more in warc Brand is a strategy By Faris Yakob was…

During 2015, the world of marketing and advertising was on fire again: we’ve seen a lot of very cool campaigns, commercials and actions pass in review.  Watch them in how cool brands stay hot  Best commercials of 2015 By Natalie…

For generation Z , defined as those born after 1998, the advertising rulebook will need to be rewritten as traditional demographics become irrelevant. Read more in cnbc Gen Z could disrupt marketing and advertising By Luke Graham was last modified:…

As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. learn more in practicalcecommerce  6 Social Media Marketing Trends for 2015 By Paul Chaney was last modified: January…

Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014. learn more in emarketer  Advertisers Will Spend Nearly $600 Billion Worldwide…

“The growing trend of programming on a year-round basis” not only produces “larger tune-in” in the summer, which benefits advertisers, it also “translates into a stronger promotional platform for the fall,” when the television season starts again. learn more in…

You’ve played a thrilling game for many hours. You are starving. Staying by your console you click one button and in an hour you enjoy fresh pizza.So works the newest application released in the USA and Canada by Pizza Hut…

Researchers surveyed multiscreen users—people ages 16 to 44 who owned or had access to a television and a smartphone and/or tablet—in 30 countries between November 2013 and March 2014. The sample was clearly designed to represent digitally literate younger adults…

According to a report released in early 2013 by the Interactive Advertising Bureau, 61% of respondents could recall a general idea about an online video ad in the food and beverage and health and beauty categories, compared with 46% of…