Some Digital Champions are household names, among the largest and most accomplished industrial manufacturers in the world. Others are innovative middle-market companies, or startups at the edge of manufacturing practice. Read more in strategy-business Digital Champions by Reinhard Geissbauer, Stefan…
In essence, the brand promise defines the whole business. It builds and inspires an emotional connection between your company and your clients. A compelling brand promise creates strong and meaningful relations with people. Read more in resourcecenter.infinit-o.com Driving Customer Loyalty…
Amazon dominates e-commerce and has gobbled up 5% of total U.S. retail sales. Some expect that the company will own half the online market within the next five years, a period during which, Credit Suisse predicts, a quarter of all…
A business that controls a popular platform — Microsoft with Windows, Apple with its mobile iOS, Amazon with its “everything store” merchandising system, Facebook with social media, and Google with its search engine — can influence the direction of evolution…
In the U.S., a Synovate market research poll found that 72 per cent of Americans considered loud conversations in public places to be the worst habits of cell phone users. Now the new gripe appears to be iPhone 4S users…
Customers interact with your brand how they want to, and it won’t necessarily be how you think. Superfans and brand advocates will do what they think is in the brand’s best interests. The key is in harnessing all that power…
Last year Clear Returns reported that returns were costing the UK retail industry £60 billion. In the US the National Retail Federation reported that Americans returned $260 billion in merchandise in 2015, or 8% of all purchases. It’s a similar…
A recent report from Internet Retailing calculates that more than £150bn ($187bn) of retail sales are now influenced by digital and that retailers whose services don’t meet customers’ expectations could lose more than £12bn ($15bn) a year. Read more in…
You might think that wearable tech is entering its mature. Not so, there are still plenty of exciting startups marking their mark, whether it’s hydration monitoring or hybrids, women’s health or personal safety. As you’ll see, it’s not just new…
Sixty percent of people think chatbots will make companies feel less human. Computer-driven bots will become more human-feeling, to the point where the user can’t detect the difference, and will interact with either human agent or computer bot in roughly the…
