An ecosystem integration strategy enables enterprises to fully embrace new technology in previously cumbersome ways. Now, companies can take advantage of modern cloud services and SaaS solutions rather than rely on outdated legacy software that cannot keep up with the…
At the end of last year more than 500 million people used mobile browsers that block ads by default . The only way brands will be able to meaningfully interact with consumers in the future is by building trust through…
While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers’ human…
These days, though, many CEOs worry that confidence is waning. PwC’s 21st Global CEO Survey found that most CEOs (65 percent globally) are concerned about declining trust in business, even though only 18 percent think it’s a problem for their…
Some Digital Champions are household names, among the largest and most accomplished industrial manufacturers in the world. Others are innovative middle-market companies, or startups at the edge of manufacturing practice. Read more in strategy-business Digital Champions by Reinhard Geissbauer, Stefan…
In essence, the brand promise defines the whole business. It builds and inspires an emotional connection between your company and your clients. A compelling brand promise creates strong and meaningful relations with people. Read more in resourcecenter.infinit-o.com Driving Customer Loyalty…
Amazon dominates e-commerce and has gobbled up 5% of total U.S. retail sales. Some expect that the company will own half the online market within the next five years, a period during which, Credit Suisse predicts, a quarter of all…
A business that controls a popular platform — Microsoft with Windows, Apple with its mobile iOS, Amazon with its “everything store” merchandising system, Facebook with social media, and Google with its search engine — can influence the direction of evolution…
In the U.S., a Synovate market research poll found that 72 per cent of Americans considered loud conversations in public places to be the worst habits of cell phone users. Now the new gripe appears to be iPhone 4S users…
Customers interact with your brand how they want to, and it won’t necessarily be how you think. Superfans and brand advocates will do what they think is in the brand’s best interests. The key is in harnessing all that power…
