“Is SEO dead?” It’s a common question within the online marketing world today. If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. It’s undeniable that the SEO landscape is changing. For…
From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes.…
Watch out, LinkedIn. Facebook is coming for your lucrative recruitment-ads business. Facebook is planning to allow advertisers to start targeting users based upon their employer and job title starting later this year, according to a recent blog post. The…
In less than four years, Pinterest Inc. Chief Executive Ben Silbermann has expanded his quirky site for online scrapbooking into a social-media tool used by one-fifth of online adults in the U.S. For his next act, Mr. Silbermann aims…
The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. It’s this convergence that the producers of Social Media Week are aiming to examine at its…
Facebook Exchange (FBX) is the first-ever social media real-time bidding exchange; it allows Facebook to get in on the fast-rising retargeted display ads category, while advertisers get a slice of Facebook’s incredible reach, and thus, a much better ability to…
Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media stream, is already performing well on desktop. But on…
Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be Facebook-owned Instagram. According to research published today by the GlobalWebIndex, Instagram is…
Let me ask you a question: If you lead a business and/or you are responsible for the marketing of your company, what is the return on 1000 Facebook likes? Perhaps a better question is… Did you know that…
Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to…
