Facebook Exchange (FBX) is the first-ever social media real-time bidding exchange; it allows Facebook to get in on the fast-rising retargeted display ads category, while advertisers get a slice of Facebook’s incredible reach, and thus, a much better ability to target consumers.
A recent report from BI Intelligence finds that FBX is working tremendously well.
At the end of 2012, FBX accounted for nearly half of all clicks on retargeted ads, according to L2 Think Tank.
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