Walmart in some markets has launched a new price comparison tool, The Savings Catcher, that enables shoppers to instantly conduct extensive local price checks.Here’s how it works: learn more in retailwire Walmart makes ad price comparisons easy By Tom…
We’re experiencing a paradigm shift toward the Internet of Things, where all the devices we use on a regular basis are becoming smarter and more connected. According to Gartner, “The Internet of Things (IoT), which excludes PCs, tablets and smartphones,…
According to a new study by Accenture, more U.S. shoppers plan to make purchases at bricks-and-mortar retail stores in 2014, which is good news for retailers. At the same time, however, 40 percent of survey respondents said that retailers need…
As an industry, we remain far too focused on the tactics, e.g., mobile and social media, and tend to miss the bigger change that is taking place with our shoppers. This isn’t a question of whether we’re all going to…
Every entrepreneur knows that happy customers are the very definition of success, and most will talk a good game about just how much they care about their customers. But new research shows that businesses are failing to put their money…
The more you know about your customers, the better you can serve them. But what you do with that data makes all the difference in the world. It’s amazing how two companies–competitors in a number of ways–can make some…
It’s the season of returning holiday gifts that didn’t quite meet expectations. So if you’re a retailer with a friendly return policy, it’s a stressful time of year. That return policy, however, may be the key to winning the trust…
While industry, institutions and society as a whole navigate an intense new era of social technology disruption, the good news is that there is scientific and astrological context. As reported by NASA last week, the sun has “flipped” its north…
Between smart phones, smart pads, apps, cloud computing, and the myriad of other technological advances and transformations occurring today, many company leaders are wondering how to navigate it all. Historically, CEOs and other C-suite executives are used to having control…
After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Content. learn more in fastcocreate The 10 Commandments of Content by Scott…
