The line between ad-sales and editorial at some fashion websites is getting about as thin as the sheer tops they’re showing for spring. Digital natives including Refinery29 and PureWow and magazine sites like Harper’s Bazaar and Elle are enlisting their…
The reality is that shoppers visit your store to research and buy products. Branding is important; being trendy not so much. Merchandising is the key to conversions. It determines which items are purchased, and whether a shopper has a good…
Take a page out of the playbooks of the following five industry-leading content marketers. Adding these strategies to your own content campaigns can take your 2014 marketing initiatives from zero to 60 as easily possible — helping you to avoid…
Two sequels and nine Oscar wins later, cinephiles rank the first two Godfathers (both of which won Best Picture) at the most elite level of “must watch.” As in, if you catch them on TV sometime, you will stop everything…
With 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content marketing strategy. There’s been a lot of…
Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and content to support it — yet…
Throughout 2013 we saw the continued rise in the popularity of online video, with mobile devices accounting for more and more content consumption. The BBC iPlayer now delivers over one third (37%) of its content to mobile, and this general…
We all know what happened to books, music and other forms of creative content that were easily digitized. Are you prepared for what could happen to your brand when 3D printing starts digitizing everyday consumer products? The change will…
2014 will be a BIG year for Digital Marketing. 80% of B2B marketers in AdAge’s annual survey plan to boost their digital marketing budgets this year, the highest proportion ever. learn more in the jerusalem post B2B Marketing in 2014:…
Today’s television experience bears little resemblance to the television our parents or grandparents watched. Just as tomorrow’s television experience will look very little like today’s. We have gone from an era where the television networks dictated what, when and how…
