Today’s television experience bears little resemblance to the television our parents or grandparents watched. Just as tomorrow’s television experience will look very little like today’s. We have gone from an era where the television networks dictated what, when and how we watched, to a time where consumers are firmly in control. They want what they want when they want it and if one company fails to give it to them, they’ll click, tap and search until they find a company that will.
Six Trends Directing the Future of Television by Jeff Stier and Chris Gianutsos
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