With 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content marketing strategy.
There’s been a lot of talk about the role data plays in content marketing; however, much of this has been relatively limited to disciplines like keyword research and influencer identification. Let’s take a look at how to put data truly at the heart of your content marketing strategy, allowing you to implement real change this year.
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