Watch out, LinkedIn. Facebook is coming for your lucrative recruitment-ads business. Facebook is planning to allow advertisers to start targeting users based upon their employer and job title starting later this year, according to a recent blog post. The…
In less than four years, Pinterest Inc. Chief Executive Ben Silbermann has expanded his quirky site for online scrapbooking into a social-media tool used by one-fifth of online adults in the U.S. For his next act, Mr. Silbermann aims…
Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially revealed in May 2013 at an Upfront presentation in…
With Facebook forking out $19 billion for WhatsApp, could 2014 be the year when most of us give up on texting and use instant messaging instead? And not just by using WhatsApp; what about SnapChat or Viber? Facebook’s purchase…
The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. It’s this convergence that the producers of Social Media Week are aiming to examine at its…
Facebook Exchange (FBX) is the first-ever social media real-time bidding exchange; it allows Facebook to get in on the fast-rising retargeted display ads category, while advertisers get a slice of Facebook’s incredible reach, and thus, a much better ability to…
Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media stream, is already performing well on desktop. But on…
Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be Facebook-owned Instagram. According to research published today by the GlobalWebIndex, Instagram is…
Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to…
A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers. Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength…
