Every good social response strategy has two key elements: (a) a set of house rules setting out what is acceptable on social channels, and (b) a well-thought-out social response plan. You need your house rules to establish unacceptable or abusive…
Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from LinkedIn. As social media usage becomes ubiquitous, the…
The majority (66%) of retailers now have a social commerce strategy in place, up from 60% in 2013 and 48.5% in 2012. Additionally, the percentage of retailers with no plans to invest in a social commerce strategy has been slashed…
According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to…
It seems that neither Facebook’s recent updates to Pages and News Feed, nor its chief executive’s (Mark Zuckerberg) call to President Obama complaining about the National Security Agency’s surveillance, is newsy enough. Now, the social media giant has officially launched…
Throughout 2013 we saw the continued rise in the popularity of online video, with mobile devices accounting for more and more content consumption. The BBC iPlayer now delivers over one third (37%) of its content to mobile, and this general…
In a remarkably short period of time, internet and mobile technology have become a part of everyday life for some in the emerging and developing world. Cell phones, in particular, are almost omnipresent in many nations. The internet has also…
Facebook news feeds and Twitter timelines are usually filled with the typical stuff. Pictures of babies and pets. Holiday and vacation albums. The occasional work-related gripe or political post. But this year, the photos and links in our news…
“Is SEO dead?” It’s a common question within the online marketing world today. If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. It’s undeniable that the SEO landscape is changing. For…
From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes.…
