Facebook news feeds and Twitter timelines are usually filled with the typical stuff. Pictures of babies and pets. Holiday and vacation albums. The occasional work-related gripe or political post.
But this year, the photos and links in our news feeds are joined by something else: ads.
That’s right – from sponsored posts to promoted pins, native advertising has found a home in social media.
So, which social networks are already integrating ads into their feeds, and what does that mean for brands?
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