The more you know about your customers, the better you can serve them. But what you do with that data makes all the difference in the world. It’s amazing how two companies–competitors in a number of ways–can make some…
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Views: 1,193
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R-etail
Online Retailers Are Devoting Hundreds Of Millions To A Google Product That Hurts Amazon by Jim Edwards
28 February 2014Views: 1,017Online retailers devoted 19% of their search ad budgets to Google’s new “product listing ad” (PLA) format, which shows photo suggestions to shoppers who are browsing the web, according to Marin Software. Marin handles $6 billion in online ad spending,…
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Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are being installed in stores across the country, but despite the deluge of media and retailer interest,…
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It’s the season of returning holiday gifts that didn’t quite meet expectations. So if you’re a retailer with a friendly return policy, it’s a stressful time of year. That return policy, however, may be the key to winning the trust…
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Can This Company Finally Get The Retail Fashion World Online? by Jennifer Elias
25 February 2014Views: 1,182High-end fashion is one of the last holdouts against e-commerce. A virtual fitting room could change things–but the technical challenges are enormous. Even as we buy more stuff online, clothing remains a holdout for brick-and-mortar retailers. Why? The fitting…
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Kimberley Cornwell’s husband is on a high-protein diet, and he usually eats eggs for breakfast. So when a Safeway (SWY) shopping app offered a deal a few months ago on 18 eggs for $1.89, she took it. Cornwell had never…
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What’s a digital franchise? No one had ever heard of one before OrderUp, the online restaurant ordering company created this new model. Here’s how it happened. learn more in INC Digital Franchises: New Spin on an Old Business Model…
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The fourth annual research study of digital shopping behavior by Cisco Consulting Services, released at NRF’s Big Show, focused on digital mass market shoppers who represent 80 percent of the population and “Uber-Digitals” who represent 18 percent of the population…
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It is clear: cross-channel, multichannel, omnichannel, whatever term you’d like to use, is no longer an option for retailers, it is now a must. It is no longer a competitive advantage; no longer would you start any company, supplying goods…
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10 Predictions For How Shopping Will Completely Change In The Future by Ashley Lutz
22 February 2014Views: 2,737Retail is an incredibly dynamic industry. “We will see more disruption in the next ten years of retail than we did in the previous one thousand,” said Doug Stephens, founder of industry website Retail Prophet and author of The…