The fourth annual research study of digital shopping behavior by Cisco Consulting Services, released at NRF’s Big Show, focused on digital mass market shoppers who represent 80 percent of the population and “Uber-Digitals” who represent 18 percent of the population (up from 11 percent last year). The study zeroed in on shopper attitudes on personalization, device and channel usage and attitudes towards in-store digital concepts.
Shoppers going uber-digital By Al McClain
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