In Back to the Future II, a holographic shark leaps from an advertisement promoting the fictional movie, Jaws 19. In Minority Report, displays scan the retinas of passersby and deliver ads that shout their names. Now interactive, targeted ads like…
Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and content to support it — yet…
With the smartphone- and tablet-using audiences growing rapidly—and time spent with media on these devices increasing steadily—marketers have started investing in multiscreen advertising campaigns. learn more in emarketer Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad…
There are many forms of marketing out there. Most of them fall into two categories: the ones that reach out to their target audience with emails, calls, newsletters and other forms of advertisements and the ones that use content-based material…
Over the last five years brain research has rapidly developed technologies for influencing and changing our thoughts, perceptions and feelings. The new field of optogenetics, for example, has proven that light delivered via fiber optics into the brain can change…
What do you think our art will look like a few years from now? With the ever-accelerating rate of technological change, it’s impossible to accurately predict where we’re heading. There are too many unknowns, too many inventions and ideas that…
2014 will be a BIG year for Digital Marketing. 80% of B2B marketers in AdAge’s annual survey plan to boost their digital marketing budgets this year, the highest proportion ever. learn more in the jerusalem post B2B Marketing in 2014:…
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories. learn more in luxury daily Greenpeace urges luxury fashion brands to clean up…
Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the…
What exactly is it that separates a business from a brand? Is it the number of locations? Is it revenue? Is it something you can measure in hashtags and retweets? What does one have to do before one can legitimately…
