With the rapid growth of content marketing, modern marketing CMO’s now have to think about creating as well as designing the digital interaction experiences surrounding content.Five primary analysis tools are used to develop a human-centered approach to modern marketing learn…
brands and culture
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Brands are investing more than ever in creating online video content. And the good news for them is that more and more people are actually watching it — especially on YouTube.Here, then, is a look at the state of branded…
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Consumers don’t trust your ads. There’s no advantage in campaigns when your competitors are just as skilled at the campaign game as you are. While you know how to tune campaigns to help you hit your numbers, they’re no longer…
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Brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.Here are 9 Tips you can use learn more in content marketing institute Use Visual Content to Engage Your Audience…
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brands and culture
Traditional or Digital Ads? Millennials Show Mixed Feelings by emarketer
28 April 2014Views: 1,005Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about…
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brands and culture
Native is the New Black Fashion Editors are Producing Branded Content By Michael Sebastian
23 April 2014Views: 907The line between ad-sales and editorial at some fashion websites is getting about as thin as the sheer tops they’re showing for spring. Digital natives including Refinery29 and PureWow and magazine sites like Harper’s Bazaar and Elle are enlisting their…
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Researchers surveyed multiscreen users—people ages 16 to 44 who owned or had access to a television and a smartphone and/or tablet—in 30 countries between November 2013 and March 2014. The sample was clearly designed to represent digitally literate younger adults…
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brands and culture
CPG Brands See Better Engagement, Reach with Digital Video by emaketer
17 April 2014Views: 1,353According to a report released in early 2013 by the Interactive Advertising Bureau, 61% of respondents could recall a general idea about an online video ad in the food and beverage and health and beauty categories, compared with 46% of…
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Culture eats strategy for breakfast, technology for lunch, and products for dinner, and soon thereafter everything else too. Why? Because company culture is the operationalizing of an organization’s values. Culture guides employee decisions about both technical business decisions and how…
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brands and culture
Wearable Devices Shift from Accessories to Ad Platforms by emarketer
16 April 2014Views: 1,043In January 2014 polling by Accenture, 39% of senior executives worldwide cited wearable technology, such as smartwatches and exercise devices, as an emerging technology they would likely consider as part of their future digital/IT agenda. learn more in emarketer …