There are many forms of marketing out there. Most of them fall into two categories: the ones that reach out to their target audience with emails, calls, newsletters and other forms of advertisements and the ones that use content-based material so that customers can find them. This is the difference between Inbound and Outbound marketing. Outbound is all about reaching out to customers directly. Inbound is all about attracting customers to approach your business on their own initiative.
Inbound vs.Outbound Marketing by Esther Bowman
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