Culture eats strategy for breakfast, technology for lunch, and products for dinner, and soon thereafter everything else too. Why? Because company culture is the operationalizing of an organization’s values. Culture guides employee decisions about both technical business decisions and how…
In January 2014 polling by Accenture, 39% of senior executives worldwide cited wearable technology, such as smartwatches and exercise devices, as an emerging technology they would likely consider as part of their future digital/IT agenda. learn more in emarketer …
The reality is that shoppers visit your store to research and buy products. Branding is important; being trendy not so much. Merchandising is the key to conversions. It determines which items are purchased, and whether a shopper has a good…
Take a page out of the playbooks of the following five industry-leading content marketers. Adding these strategies to your own content campaigns can take your 2014 marketing initiatives from zero to 60 as easily possible — helping you to avoid…
In recent months, native advertising has been framed in the media as a sort of higher ground for advertisers who are abandoning the sinking ship of display. In our experience, native ads produce click-through rates close to that of editorial…
With 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content marketing strategy. There’s been a lot of…
With estimates suggesting that brands will be spending $50 Billion in digital advertising in the US this year, it is hard to imagine them continuing to accept the huge amounts of fraud. It was often overlooked because digital advertising was…
According to 2013 data from Visible Measures, branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013. At 8.3 billion, views last year accounted for a huge chunk of this total—nearly 44%. learn more…
Neuroscientist Bevil Conway thinks about color for a living. An artist since youth, Conway now spends much of his time studying vision and perception at Wellesley College and Harvard Medical School. His science remains strongly linked to art–in 2004 he…
Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend…
