A great deal of pessimism and skepticism surround the current state of digital advertising. As eMarketer reports, Facebook and Google between them hoovered up 60 percent of digital advertising spending in the U.S. in 2018. Oath, the Verizon unit that…
Retail marketing is the planning and process of bringing consumers to retail locations. Whether your establishment is brick-and-mortar or an e-commerce site, the goal is to convert your audience to satisfied retail customers. Read more in business 13 Retail Marketing…
In the rapidly evolving digital marketing world, businesses seek innovative strategies to stay ahead. Partnering with a trusted digital marketing agency can be a game-changer, offering local expertise and personalized solutions tailored to the unique dynamics of the Surat market.…
The continuous evolution of content marketing and integration of AI is reshaping how businesses connect with and engage their audiences. Read more in cmswire Top Marketing Trends to Watch in 2024 By Scott Clark was last modified: December 20th, 2023…
Widely used measures of trust rank Greece as one of Europe’s least trusting societies. Yet, when we undertook an ethnographic research project in a region of Northern Greece, we were surprised to find that individuals behaved in a way that…
Investing wisely in software across the entire value chain, from initial customer interactions to internal corporate functions, can help consumer packaged goods (CPG) and retail companies meet these rising expectations. And that investment can pay off in the long run…
Instead of focusing too much on deep and blunt budget cuts, companies can take an investor mindset view, with a more granular approach to marketing dollars: cutting back where they’re currently overspending but also investing more where there’s greater potential…
Any marketer will need to make sure that their message and content marketing strategy exhibits as transparent, genuine, and stay relevant to the video and behavioural trends of the users. Read more in Frizbit Top Digital Marketing Trends for 2023…
This animated graphic by James Eagle uses the annual brand rankings from Interbrand to track the world’s most valuable brands from 2000 to 2022. Find out more in Visual Capitalist Animated: The Most Valuable Brands From 2000–2022 By James Eagle…
With over a million digital creative assets to choose from, Envato Elements is a one-stop shop that will help you bring your creative ideas to life
