How is nok brands turning the online returns challenge into a marketing opportunity? from Business Insider

Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online and returned it can’t be resold at full price. There’s lots of ways that the industry is trying to tackle this problem. Nok brands’ solution might be one of the most innovative.

Read more in Insider Trends