Many researchers tell us that one-on-one interviews are superior to focus groups. That is, even a few conventional one-on-one interviews yield essentially the same data as several focus groups. Additionally, there is now a lot of evidence that personal interviews…
Average daily traffic to Walmart’s online grocery site reached 1.1 million between March 1 and March 20, according to SimilarWeb—a 55% increase on average daily visitor numbers during the previous two months. Read more in Zdnet Online grocery shopping numbers…
By studying the habits of 2,000 UK adults, our research revealed that 53% of shoppers are now more likely to use their phone for online shopping than any other device. Strikingly, this figure was only at 22% in the same…
When Toyota introduced the Prius, the first mass-produced hybrid car, the initial consumer buzz put the car’s future in some jeopardy. The design looked odd to consumers. The public and auto critics panned its unique features and user interface. But…
Trying before you buy has become a major part of our shopping experiences. It’s one of the reasons that the store exists. But it’s also one of the big challenges for ecommerce as once a product has been bought online…
Unemployment is seen as related to the choice that workers make between working and leisure. And entrepreneurship is seen as a result of such individualized choices rather than of the productive system surrounding entrepreneurs – or, to put it another…
“The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them,” .In the 21st century, the great brands will inspire people around something bigger than just consumption…
Look for words such as “omnichannel” to eventually become outdated, because all shopping will be omnichannel by definition. Also look for “online” and “offline” to increasingly become interchangeable, as shoppers and stores learn to use technology more intuitively. Read more…
When it comes to retail, consumers are in control. They decide what to buy, where to buy, when to buy, and how much they’re willing to spend. In a connected world, where information is fluid and transparent, retailers must become…
Four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization…
