Unemployment is seen as related to the choice that workers make between working and leisure. And entrepreneurship is seen as a result of such individualized choices rather than of the productive system surrounding entrepreneurs – or, to put it another…
consumer
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brands and culture
Which brands inspire consumers the most with their missions By Adele Peters
30 May 2018Views: 1,250“The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them,” .In the 21st century, the great brands will inspire people around something bigger than just consumption…
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Look for words such as “omnichannel” to eventually become outdated, because all shopping will be omnichannel by definition. Also look for “online” and “offline” to increasingly become interchangeable, as shoppers and stores learn to use technology more intuitively. Read more…
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R-etail
The future of retail will shift in the self-driving mobile business era by Thomas Frey
5 June 2017Views: 1,954When it comes to retail, consumers are in control. They decide what to buy, where to buy, when to buy, and how much they’re willing to spend. In a connected world, where information is fluid and transparent, retailers must become…
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social faith
How to Choose the Right Digital Marketing Model By Matt Egol, Michael Peterson, and Stefan Stroh
31 May 2017Views: 1,708Four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization…
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The fashion industry has significantly evolved over the last 10 years and emerging trends, such as the evolving store, changing consumer preferences, a heightened need for radical transparency and more, is shifting companies’ priorities and the roles they are hiring…
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Certain genes are associated with endurance and strength, which could signal what sports you’re likely to excel at. DNA may also reveal if a person is at a higher risk for debilitating sports-related injuries, such as stress fractures read more…
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Same day delivery. Omnichannel consistency. Personalization. Each of these elements drive cost, often massive cost. Supermarkets used to get shoppers to do their own product picking and delivery. read more in mikeanthony Unilever Strategy To Win Consumer Goods Wars By…
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talk the trends
The consumer sector in 2030 By Richard Benson-Armer, Steve Noble, and Alexander Thiel
26 May 2016Views: 1,050Certain trends will follow a pattern of predictable growth; others may take more surprising paths. In this article, we cite examples of both types of trends and some of their high-level implications for the consumer sector. read more in mckinsey…
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It’s not just gaming and entertainment that are poised for transformation. Here are some of the most interesting—and potentially lucrative—ways VR is being deployed. read more in fastcompany Five Ways Virtual Reality Is Reshaping Industries By Daniel Terdiman was last…