Customer experiences are more important than ever in retail. Motivated by an increasingly sophisticated range of online and offline shopping opportunities, consumers are eager to be delighted by retailers in ways that improve the quality of shopping events and their relationships with their favorite retail brands.
In 2014, the push for truly remarkable customer experiences will become even more intense. In most cases, the retailers that rise above the marketplace will be those that are adept at capturing multichannel customer feedback and converting it into meaningful customer experience improvements.
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