Despite the growth of online shopping and e-commerce, physical retail stores are not going away anytime soon. In fact, there are several reasons why they will continue to be an essential part of the retail landscape. Read more in wavhub…
Opportunities for companies in every industry are occurring on two critical dimensions: knowledge of the end customer and business design. These dimensions combine to form four business models for creating value: Suppliers, Multichannel Businesses, Modular Producers, and Ecosystem Drivers. Read…
The issue isn’t the managing of multichannel commerce. No, the issue is instead the seamless integration and cohesion of those channels. read more in big commerce Home Depot’s Successful Multichannel Strategy By Tracey Wallace was last modified: December 29th, 2015…
50% of digital marketers state that they want to venture further into the world of integrated marketing, while 46% want to integrate online and offline channels more thoroughly. learn more in Customer Think The Multi Channel Consumer By Larisa Bedgood…
If consumers are going to engage with a brand, they expect that brand to know the best way to reach them and communicate with them.They don’t care that your email marketing group isn’t going to get credit if you click…
Consumers in France are quickly picking up multichannel buying habits, adding retail sites to their purchasing repertoire. The growing number of people with smartphones and tablets is also altering today’s shopping patterns learn more in emarketer France’s Shoppers Use Multiple…
In the modern marketplace, social and mobile are a given. But it’s essential to choose channels strategically. Develop a social customer service strategy that aligns marketing and customer service teams, making sure to consider your customers in optimizing channels you…
The world of multichannel contact centres that incorporate social media, instant messaging and video chats as methods of communication to mention a few, is becoming extremely complicated. But behind the countless, often confusing new technologies, lie some fundamental benefits to…
We’re experiencing a paradigm shift toward the Internet of Things, where all the devices we use on a regular basis are becoming smarter and more connected. According to Gartner, “The Internet of Things (IoT), which excludes PCs, tablets and smartphones,…
The classic multi-channel retail business model has recently been eclipsed by a “commerce anywhere” approach. Many retailers have yet to adapt their operations to this new reality, and those that are on their way have taken vastly different paths. …
