Customers recognize when a company fulfills its purpose. They are interested not in products or services, but in outcomes. Consumers at a premium retailer are buying more than clothing or a coffee drink. They are buying a distinctive experience as well. Instead of thinking of your company as providing a particular type of product or service — electric power, health records management, or automobile components, say — think of it as a producer of outcomes.
Read more in Business Strategy
(Visited 45 times, 1 visits today)
