We all know what happened to books, music and other forms of creative content that were easily digitized. Are you prepared for what could happen to your brand when 3D printing starts digitizing everyday consumer products?
The change will come slowly, but it’s inevitable. Already, printers can produce detailed solid objects, though not inexpensively. The prices will eventually fall, just as speed and quality increase, so consumers will be able to “print” everyday objects, from cups and glasses, to replacement parts for devices
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