The end of advertising as we know it – and what to do now by Rei Inamoto
22 February 2014
AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key.
“How are we supposed to judge a creative idea versus a product idea?”
This was a question that surfaced during one of the many long judging sessions last week in the South of France where I got to preside over the Mobile category, one of the 16 categories at the Cannes Lions International Festival of Creativity.