What consumers truly value, however, can be difficult to pin down and psychologically complicated. How can leadership teams actively manage value or devise ways to deliver more of it, whether functional (saving time, reducing cost) or emotional (reducing anxiety, providing entertainment)?
The Elements of Value By Eric Almquist John Senior and Nicolas Bloch
Reading Time: 1 minute
Read more in hbr
(Visited 119 times, 6 visits today)