Even with the assumption of “ad relevancy,” a majority (56 percent) of U.S. smartphone users say they don’t want to ever be targeted on their devices, at least according to a new PricewaterhouseCoopers (PwC) study. Only 10 percent were…
Relevance and recognition in real time. This is what customers expect from us on mobile devices. If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to…
As an industry, we remain far too focused on the tactics, e.g., mobile and social media, and tend to miss the bigger change that is taking place with our shoppers. This isn’t a question of whether we’re all going to…
Now perhaps you have heard of this before but I had not – not until I read the results of a survey of 300 marketers which revealed that three-quarters of them “believe this approach could replace existing types of advertising,…
From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes.…
What happens when we are all artists, all storytellers, all flooding the ever-expanding array of digital and traditional channels with our brand content and calls to action? Does content marketing — which promised to level the marketing playing field…
The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead. …
Let me ask you a question: If you lead a business and/or you are responsible for the marketing of your company, what is the return on 1000 Facebook likes? Perhaps a better question is… Did you know that…
I’m fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I’ve heard neuroscientists say that more has been learned about the brain…
After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Content. learn more in fastcocreate The 10 Commandments of Content by Scott…
