marketing

Consumers don’t trust your ads. There’s no advantage in campaigns when your competitors are just as skilled at the campaign game as you are. While you know how to tune campaigns to help you hit your numbers, they’re no longer…

Brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.Here are 9 Tips you can use  learn more in content marketing institute  Use Visual Content to Engage Your Audience…

Culture eats strategy for breakfast, technology for lunch, and products for dinner, and soon thereafter everything else too. Why? Because company culture is the operationalizing of an organization’s values. Culture guides employee decisions about both technical business decisions and how…

A frequent customer is not always a loyal one. That a conclusion of a new study from Cardlytics based on a “whole-wallet” analysis of transaction records held by banks for nearly 70 percent of U.S. households. The research indicates that…

Take a page out of the playbooks of the following five industry-leading content marketers.  Adding these strategies to your own content campaigns can take your 2014 marketing initiatives from zero to 60 as easily possible — helping you to avoid…

With 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content marketing strategy.   There’s been a lot of…

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend…

With the smartphone- and tablet-using audiences growing rapidly—and time spent with media on these devices increasing steadily—marketers have started investing in multiscreen advertising campaigns.     learn more in emarketer Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad…

Throughout 2013 we saw the continued rise in the popularity of online video, with mobile devices accounting for more and more content consumption. The BBC iPlayer now delivers over one third (37%) of its content to mobile, and this general…

2014 will be a BIG year for Digital Marketing. 80% of B2B marketers in AdAge’s annual survey plan to boost their digital marketing budgets this year, the highest proportion ever.   learn more in the jerusalem post  B2B Marketing in 2014:…