A great deal of pessimism and skepticism surround the current state of digital advertising. As eMarketer reports, Facebook and Google between them hoovered up 60 percent of digital advertising spending in the U.S. in 2018. Oath, the Verizon unit that…
Retail marketing is the planning and process of bringing consumers to retail locations. Whether your establishment is brick-and-mortar or an e-commerce site, the goal is to convert your audience to satisfied retail customers. Read more in business 13 Retail Marketing…
The continuous evolution of content marketing and integration of AI is reshaping how businesses connect with and engage their audiences. Read more in cmswire Top Marketing Trends to Watch in 2024 By Scott Clark was last modified: December 20th, 2023…
Instead of focusing too much on deep and blunt budget cuts, companies can take an investor mindset view, with a more granular approach to marketing dollars: cutting back where they’re currently overspending but also investing more where there’s greater potential…
Any marketer will need to make sure that their message and content marketing strategy exhibits as transparent, genuine, and stay relevant to the video and behavioural trends of the users. Read more in Frizbit Top Digital Marketing Trends for 2023…
Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
If you hear, “This call is being recorded for training and quality control,” it isn’t just the customer service representative they’re monitoring. It can be you, too. Read more in Fast Company Shhhh, they’re listening: Inside the coming voice-profiling revolution…
As marketing becomes evermore quantified, how can marketers re-establish creativity to spark a brand renaissance?Cannes Lions, the International Festival of Creativity and raconteur spoke to leading industry figures to find out Read more in raconteur The creativity behind Marketing success…
New channels and types of channels, including vision ambience, voice ambience, and ever more precise and interactive geolocation, are entering the mainstream. Artificial intelligence (AI) is automating internal processes and enabling new forms of consumer engagement. Read more in BCG …
When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
