Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
marketing
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The innovation of new data-driven and customer-centric products and services will thrive in a trusted environment where data flows freely from one organisation to another with the full consent and knowledge of the customer. Read more in Brand Quarterly GDPR…
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Philip Kotler, can be considered as the father of modern marketing. Yet in recent years, some new frameworks have gained momentum, which we grouped in three schools of thought or Brand Religions, as InSites Consulting likes to call them. Read…
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Restaurants are the most searched for type of business online, and more than 80 percent of hungry on-the-go searchers look for a place to eat on their mobile device. An effective way to market a restaurant is to embrace effective SEO tactics and…
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brands and culture
The Importance Of Consistency Within Omnichannel Marketing By Mike Watson
19 August 2017Views: 1,281Brand consistency is a vital factor in determining this success.Brands with strong omnichannel customer engagement boast an average retention rate of 89% compared to just 33% for companies with weak engagement. Read more in Brandquarterly The Importance Of Consistency Within…
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Studies tell us that people tend to rely more on emotions and less on logic when it comes to making purchase decisions. According to research carried out by the University of Glasgow, humans have 4 primary emotions. Read more in…
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social faith
How to Choose the Right Digital Marketing Model By Matt Egol, Michael Peterson, and Stefan Stroh
31 May 2017Views: 1,708Four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization…
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A few years ago, Nielsen found that “earned media” (e.g., peer recommendations, social reviews) was more trusted than any other form of advertising. Customers don’t want to talk to brands. They want to talk to other people and make purchase…
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The idea of using targeting to impact consumer behavior is nothing new. But the idea that the very act of using targeted content could impact consumer feelings is novel—and a potential opportunity for marketers. However, if the researchers’ premise holds…
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Do you think all brands have an opportunity to tell stories, or do you think it only applies to some of the sexier brands like Red Bull and Apple—brands with interesting products. How can boring brands use story to fuel…