The surprise came when the researchers compared responses to beloved brands with those of close friends. They found no measurable difference in terms of skin arousal, nor in terms of emotional intensity. learn more in fastcodesign Why Do We Like…
Generation Z , connected from birth. Borned mid 90 to 2010 .Ethnographic research has become more relevant, since they are much more exposed to content; tracking devices and cameras (even Go-Pro ones) tap into that personal experience learn more in…
The easiest way to make branding real is to determine what we call your top three “brand emotions.” Your brand emotions are the easiest way for you to bring the concept of your “brand” down to the world of actionable…
After raising a $6 million series B round, facial recognition company Emotient will open a private beta for a Google Glass app that detects users’ emotions in real time. Venture-capital firm Handbag led the financing, which closed in December but…
