A great deal of pessimism and skepticism surround the current state of digital advertising. As eMarketer reports, Facebook and Google between them hoovered up 60 percent of digital advertising spending in the U.S. in 2018. Oath, the Verizon unit that…
These are weird times for the advertising world. TV is still where the money is, but the creative momentum has shifted to digital to the point where no one cares about your $100 million spend anymore, though they’re fascinated about…
Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about…
With estimates suggesting that brands will be spending $50 Billion in digital advertising in the US this year, it is hard to imagine them continuing to accept the huge amounts of fraud. It was often overlooked because digital advertising was…
